To begin 2016, we released the brand identity for Matthew Margheim and his online gaming persona: TheWonderBeast. This was one of our first full identity projects, and we learned a ton from the experience.
To end the summer of 2018, we released the new-and-greatly-improved brand identity for TheWonderBeast. The project was in the works for several months as we employed many of the lessons we learned since the original identity project over 2 years prior.
Needless to say, we were very excited about the new mascot logo and the identity as a whole. Fortunately for us, Matthew was also excited to rejuvenate his brand and enter a new era. See the final brand elements below, and any feedback is appreciated!
