The Forge
As a co-founder of The Forge, I was partially my own client for this project. I have designed all of the assets for The Forge, from the logo package to the website and much more across the various products we offer. Scroll through this project to see details about the designs and my process along the way.
The Forge arms Christians with tools and weapons to build, defend, and expand the new Christendom. That is our mission statement, and it inspired the logo heavily. My goal was to create a mark which was masculine and strong, while emphasizing the mission of the company visually. In this instance, it seemed appropriate to use more literal visual representations of the ideas of building (the hammer), defending (the sword), and expanding (the shovel) along with the anvil to capture the idea of the "Forge" itself.
Once the baseline branding was completed, I had to move immediately into designing some physical objects as part of our launch. Our first product offering was a set of Family Worship Packages; options in these packages included custom engraved Bibles and journals plus custom printed books. We offered songbooks and a confession/catechism with custom covers.
The goal was to offer some beautiful books to help enhance daily family worship as an encouragement for families to start or lean deeper into family worship. Customers could choose to have me design a family crest for use on the materials or we offered a simple cover design with their family name. See below for some examples of these materials.
After a successful launch, we decided to capitalize on our momentum by launching a podcast: Reformation Red Pill. I designed a logo for the podcast, then a thumbnail for use on all the podcast apps, and finally some merch to offer fans who want to support the show! See details below.
Using Squarespace, I also built and continue to manage the website and store for The Forge. Currently, we are working to rebuild the community we had built on Patreon, so the homepage is focused that direction. Here's a current view of the full homepage:
