LA Breakers FC Identity
In late 2018, two clubs merged to form Los Angeles Breakers Football Club. New branding was developed at that time, but I've honestly never been a huge fan of the direction they went. I did decide to stick to the color scheme they chose, Navy and Red, because the club is now fairly well known for these. Let me know what you think of the design!
I wanted to explore how the brand might be applied across some typical assets: coaches' tracksuits, players' kits, and a branded soccer ball.
