I worked with Scarlett Hart, the Marketing Coordinator at ExpressTime Solutions, while building out this 16-page sales magazine. Scarlett wrote all the copy for the magazine and provided the brief for me to work from.
Brief:
Create a sales magazine highlighting all of the modules of the ExpressTime Solutions software suite.
Create 2-page layouts for each module, using copy provided by Scarlett.
Include customer testimonials.
Main goal of the magazine is to provide to prospective clients during sales meetings to enhance the presentation.
Below you will see a few examples of the 2-page layouts I designed to present the various modules of the software.
Here is an outline of my goals:
Create visual interest.
Present information legibly and consistently.
Provide art direction to mildly update the look and feel from previous print advertising (example provided at the bottom of this project).
This is an example of some previous print work from ExpressTime. I wanted to provide a visual update from this outdated style without being to jarring. The owners at ExpressTime Solutions were a little hesitant toward changing the the visual language, but I was able to help push things along to be a bit more modern.
